Wavely boosted user engagement and NFT sales for ArtChain, an NFT marketplace, through creative social media strategies and vibrant community initiatives.

Problem:

ArtChain faced stagnant sales and low community interaction. Despite onboarding talented artists, the platform struggled to generate excitement and repeat purchases. The NFT market’s volatility made it difficult to sustain momentum.

Strategy:

Wavely designed a multi-channel campaign to:

• Spotlight featured artists and their stories through visually compelling posts.

• Launch interactive challenges and NFT drops, encouraging users to participate and share.

• Build an active Discord community with regular events, such as art critiques and live auctions.

• Track engagement and sales data to refine campaign elements in real time.

Solution:

Custom graphics and short-form videos highlighted the uniqueness of ArtChain’s collections. Wavely coordinated artist AMAs and community contests, driving organic buzz. The team implemented a feedback loop with artists and collectors, ensuring that content remained relevant and engaging.

Results:

• 2x increase in NFT sales over two months.

• 3x boost in community activity, measured by Discord and social engagement.

• 18% more repeat buyers.

• 35% growth in social media followers