Wavely powered the successful launch of a new token for CryptoLaunchPad, driving record sales and explosive community growth through a blend of paid advertising and grassroots engagement.

Problem:

CryptoLaunchPad needed to generate buzz and trust for its token launch in a crowded field. The brand had minimal pre-launch awareness, and the team sought to maximize early adopter participation.

Strategy:

Wavely crafted a pre-launch campaign with teaser content, countdowns, and educational posts about the token’s utility. Paid ads targeted crypto enthusiasts and early investors. A waitlist and referral program incentivized sign-ups, while community managers orchestrated AMA sessions and launch events.

Solution:

The campaign rolled out in phases: awareness (teasers and ads), education (utility explainers), and conversion (waitlist and launch). Influencers and community leaders amplified the message, while Wavely tracked sign-ups and engagement in real time to optimize spend and messaging.

Results:

• Record token sales on launch day.

• 3x community growth within the first month.

• 28% more waitlist signups.

• 50% more website sign-ups during launch