Wavely accelerated user growth and platform activity for SecureYield, a DeFi protocol, by executing a global awareness and education campaign.

Problem:

SecureYield faced skepticism from potential users unfamiliar with DeFi. The platform’s value proposition was unclear, and international adoption lagged due to language and trust barriers.

Strategy:

Wavely developed a multilingual content strategy and partnered with DeFi educators to produce explainer videos and infographics. Paid advertising targeted key global markets, while community managers engaged users in local forums. The team set up brand monitoring to quickly address concerns and build credibility.

Solution:

Educational content was distributed across social channels and integrated into the SecureYield onboarding flow. Wavely ran targeted ad campaigns in regions with high crypto adoption potential and hosted webinars to answer user questions. Community managers provided real-time support and gathered feedback for ongoing improvements.

Results:

• 2x increase in user sign-ups in three months.

• 40% higher platform activity.

• 15% increase in TVL (total value locked).

• 30% more returning users.