Wavely drove significant traffic and user registrations for DataNexus, a blockchain analytics platform, through strategic SEO, content marketing, and data-driven campaign optimization.

Problem:

DataNexus had a powerful analytics product but struggled with low website traffic and limited user registrations. The brand’s technical content was not reaching a broad audience, and organic search performance lagged behind competitors.

Strategy:

Wavely performed a deep-dive SEO audit and identified high-potential keywords relevant to blockchain analytics. The content team developed an editorial calendar focused on educational blog posts, case studies, and industry insights. Social media strategies were aligned to amplify content reach and drive targeted traffic. Analytics dashboards were implemented to track performance and iterate on content topics.

Solution:

Wavely produced a series of in-depth articles and explainer videos that demystified complex analytics concepts for a wider audience. The team optimized on-page SEO, improved site structure, and launched targeted social ads to promote high-value content. Community engagement was fostered through regular AMAs (Ask Me Anything) and data-driven webinars.

Results:

• 70% increase in website visits within four months.

• 2.5x growth in user sign-ups.

• 22% higher conversion rate from content landing pages.

• 50% boost in organic search rankings for top industry keywords1.