Content is currency in Web3. With users hungry for knowledge and transparency, your content must do more than inform-it must build trust and drive action.
What Sets Web3 Content Apart
Transparency: On-chain proof, open-source code, and public roadmaps are standard.
Education: Most users are new to DeFi, NFTs, or DAOs-clear guides are essential.
Interactivity: Quizzes, polls, and token-gated content increase engagement.
Formats That Work
Explainer videos and infographics
Interactive demos and quizzes
Tokenized blog posts (e.g., on Mirror)
Distribution Channels
Web3-native platforms (Mirror, Farcaster)
Social media (X, LinkedIn)
Community channels (Discord, Telegram)
Measuring ROI
Track wallet sign-ups, NFT claims, and direct community feedback-not just pageviews.
Conclusion
In Web3, content isn’t just marketing-it’s part of the product experience. Brands that educate and empower will win the trust of the next generation of users.